LEGO Announces Sunflower Lanyard Initiative Supporting Non-Visible Disabilities

The LEGO Group has announced new initiatives to support fans with non-visible disabilities, conditions, and sensory needs. They have also revealed some LEGO sets and the first toys to feature the official Sunflower lanyard in a new partnership with Hidden Disabilities Sunflower. These new sets include the LEGO DUPLO First Time at the Airport (10443), LEGO Friends Heartlake City Airport and Airplane (42656), and LEGO Icons Tudor Corner (10350). In addition, all 55 Minifigure Factories worldwide will have the option to customize minifigures using the Sunflower symbol.

LEGO DUPLO First Time at the Airport (10443)

LEGO Friends Heartlake City Airport and Airplane (42656)

LEGO Icons Tudor Corner (10350)

BUILDING INCLUSIVE PLAY: THE LEGO GROUP ANNOUNCES NEW INITIATIVES TO SUPPORT FANS AND COLLEAGUES WITH NON-VISIBLE DISABILITIES, CONDITIONS AND SENSORY NEEDS

• The first toys to ever feature official Sunflower lanyard as LEGO® Friends, LEGO® Icons, and LEGO® DUPLO reveal Sunflower references to promote inclusion.
• All 55 LEGO Minifigure Factories worldwide to launch Sunflower lanyard designs, allowing fans to personalise their minifigures as Sunflower wearers.
• New partnership with Hidden Disabilities Sunflower to better support employees.
• LEGO stores in Europe to become Sensory Inclusive Certified by KultureCity by end of March 2025.

Billund, Denmark, 3rd December 2024: To mark this year’s International Day of Persons with Disabilities, the LEGO Group today introduces a wave of new initiatives designed to support and celebrate fans and colleagues with disabilities, conditions and sensory needs that aren’t immediately apparent.

The company is partnering with Hidden Disabilities Sunflower to create awareness

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